For any writer who’s been asked if they offer a money-back guarantee, here’s why you probably shouldn’t…
Lately I’ve noticed websites by “results guaranteed copywriters.”
These are copywriters who promise increased sales, higher conversion rates or what-have-you, or they’ll give their clients their money back.
Why would a freelance copywriter do this?
To win trust. Prospects who contact you are taking a risk that the service you provide won’t work. By offering a money-back-guarantee, you take away their fear. If they don’t get the results they were promised, they’ve lost nothing but time.
To bring in more prospects. People are more likely to pick up the phone if they feel like they can’t lose. Like with an infomercial. Which means a higher number of inbound prospects.
Does it work?
I’m not rude brave enough to call any of these copywriters and ask for their financials. Or details about their projects—their niche and target audience might be ideal for making such a promise.
Since they’re in business, I’m…
View original post 293 more words